Master Data Management

Master data management (MDM) is a methodology that identifies the most critical information within an organization-and creates a single source of its truth to power business processes.

MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:

  • A single view of the data-Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person.
  • A 360-degree view of the relationships-Business rules let you identify the relationships among the data, so you can combine data showing Robert Barnes owns a Razor scooter with data showing he bought it at a Target store.
  • A complete view of all interactions-Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.

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