Intelligent Data Platform
Raw data is not useful. It contains duplications, inconsistencies, and outright errors that can lead to poor decisions. An intelligent data platform allows you to systematically transform raw, possibly unsafe, data into great data for more accurate insights and more effective decisions.
Far more than simply a data integration platform, an intelligent data platform also includes data quality, master data management, data archiving, and data security capabilities. And it's best represented as a journey: Typically starting with a focus on one of these elements to one that encompasses two, three, or all of them.
Above all, businesses on this journey realize data preparation is a team effort, since an intelligent data platform allows non-data experts to participate in the cleansing, mastering, and general harmonization of enterprise data so they can intelligently discover and create their own.
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