How We Work
SofTrack recruits only the most talented and technically sound professionals from the software industry to work with our Enterprise Software Vendors. This is critical to ensure we speak the same language and to formulate a tailored Go-To-Market strategy to define and adopt the same key performance indicators. We then operationalise the plan through either a Tier 1 approach managed by TA SofTrack, a Tier 2 model managed by TechAccess Distribution or a hybrid strategy leveraging the best of both models.
All functions are aligned to maximise territorial coverage, demand generation, solution delivery and accelerate business growth. This methodology helps vendors create a regional strategy that is flexible and scalable, rather than building tactical relationships based on opportunistic business.
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