News-&-Insights

Entuity Software™ expands availability in Middle East, North Africa, and Turkey through strategic partnership with Tech Access Asia

16 September 2025

Tech Access Asia will ensure Entuity is strategically positioned within its channel network to grow availability in 17 countries.

LONDON, September 16, 2025 – Tech Access Asia and Entuity Software™, from Park Place Technologies, have entered a strategic partnership to distribute networking analytics and intelligence solutions across the Middle East, North Africa, and Turkey.

Tech Access Asia is a specialised value-added IT distributor representing world-class vendors including Informatica, BMC, and EXUS. With a network of over 500 channel resellers and a presence in 17 countries across the Middle East and North Africa, including Saudi Arabia, Turkey, and Pakistan, the company has established a strong regional footprint. This new partnership with Entuity will further strengthen Tech Access Asia’s position in the enterprise technology sector, enabling it to provide channel partners with world-class infrastructure and business solutions.

Entuity empowers enterprise IT teams with end-to-end visibility and control over their infrastructure. Designed to proactively monitor, visualise, and manage complex networks, Entuity helps improve availability and performance while streamlining operations. By reducing event noise, accelerating Mean Time to Repair (MTTR), and enhancing overall efficiency, Entuity enables teams to stay ahead of issues and maintain optimal network health.

Commenting on the new alliance with Entuity, Samy El Shorbagy, Sales Director, Tech Access Asia, expressed enthusiasm, saying: “With Entuity now part of our solutions portfolio, we can deliver next-generation network analytics and intelligence alongside a comprehensive range of related services. Entuity is a perfect complement to our existing offerings and will enable us to provide end-to-end solutions to customers across the full IT spectrum.”

Tech Access Asia will ensure that Entuity is strategically positioned within its channel network and promoted across key industry verticals.” As we onboard Entuity, we are promoting Entuity to our partners’ ecosystem as well as new customers who may be phasing out their reliance on some legacy monitoring tools, particularly those with limited service visibility and integration capabilities. Entuity’s full-stack network monitoring will fill this gap effectively,” shared El Shorbagy.

In today’s competitive landscape of infrastructure monitoring and management solutions, Tech Access Asia has observed strong client interest in Entuity’s advanced capabilities. Entuity stands out as a preferred choice, offering key features such as:

• Unified network monitoring and real-time topology mapping for streamlined visibility and enhanced operational efficiency.
• Sophisticated alerting and root cause analysis to accelerate issue resolution and minimise downtime.
• Seamless integration with leading IT Service Management (ITSM) platforms, enabling improved workflow automation.
• Customisable dashboards and reporting to deliver actionable insights tailored to unique business needs.

The company will strengthen this partnership through its suite of value-added services, including partner enablement via workshops, proof-of-concepts, and training, as well as sales and pre-sales support, marketing campaigns, and business development initiatives — all aimed at accelerating Entuity’s growth in the region.

“As Entuity continues its global expansion, strategic alliances like this are key to extending the reach of our software and helping more organisations gain control over their IT infrastructure,” said Case Allin, VP of Software Sales, Park Place Technologies. “Together, we’re enabling enterprise teams to simplify network management, improve performance, and drive operational excellence across regions.”

ENDS

About TECH ACCESS ASIA

Celebrating 25 years of success, Tech Access Asia stands as a leading value-added distributor of end-to-end IT solutions across the Middle East, KSA, Levant, North Africa, Turkey, and Pakistan. In collaboration with world-class brands and a robust channel partner ecosystem, the company delivers tailored solutions to diverse enterprise and mid-market sectors, including government, financial services, telecommunications, education and oil.

For more information, visit us at https://www.techaccess.com/ and reach out to us at info@techaccess.com.

ABOUT ENTUITY SOFTWARE™ 

Entuity Software™, a Park Place Technologies product since 2019, is a leading infrastructure monitoring and management solutions designed to help businesses optimise and streamline their IT operations. Trusted by organisations worldwide, Entuity delivers powerful, intuitive, and scalable tools that provide complete visibility into infrastructure performance, enabling IT teams to proactively identify, troubleshoot, and resolve issues before they impact operations.

With a commitment to innovation and customer success, Entuity empowers enterprises to improve operational efficiency, enhance user experiences, and maximise the value of their IT infrastructure. Headquartered in Cleveland, OH, with global operations and support, Entuity serves a diverse range of industries including finance, healthcare, education, and government.

For more information visit, parkplacetechnologies.com/entuity/.

About Park Place Technologies

Park Place Technologies, founded in 1991, is a global data centre and networking optimisation firm. We help 21,500 organisations – including half the Fortune 500 – fuel innovation by dramatically reducing time and money spent on IT infrastructure management, while boosting performance and Uptime.

Powered by the world’s largest on-the-ground engineering team, a robust group of advanced engineers, and our global Enterprise Operations Centres, Park Place delivers significant cost savings on hardware maintenance, software technical support, hardware procurement, and more. We also streamline IT infrastructure management, freeing internal teams from day-to-day tasks, enabling them to focus on strategic initiatives.

Park Place Technologies: Save. Simplify. Innovate. For more information, visit ParkPlaceTechnologies.com.

Park Place Technologies Media Contact

Simon Bitton | Sr. Director of International Marketing
Direct +44 (0)208 885 9656